Despite seeing a strong growth of 29 per cent and 17 per cent in two of its most important markets India and Japan, Pharma major Lupin is bracing itself for potential threats in these markets to protect margins. While Lupin's home turf is challenged by additional price caps, its Japanese market faces the threat of Sun Pharma's potential foray into Japan through the Ranbaxy acquisition.
Bloomberg TV India's Priya Sheth caught up with senior management of Lupin and gets you details about its product strategy.
This video is originally sourced from Bloomberg TV India, you can watch it here: http://www.btvin.com/videos/watch/822...
threats of an entrepreneur Market Pulse: Lupin Mitigating Margin Risk | |
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